Read Next: Google Business Model, How Does Google Make Money, DuckDuckGo: The Solopreneur That Is Beating Google at Its Game, How Does DuckDuckGo Make Money, Bullseye Framework, Traction Channels. The DuckDuckGo search engine might be the answer if youre searching for a privacy-focused. In that scenario, a potential takeover from Google (Alphabet) might not be as farsighted. Google is one of the most powerful corporations on the planet. Going forward, as digital advertising is evolving in the direction of more privacy-focused tracking, also DuckDuckGo will benefit from it, thus becoming even more valuable. This deficiency in DuckDuckGo’s business model is well paid off by the fact that an exponentially growing number of users are willing to take a tool that might not be as advanced as Google, yet it is privacy-based. When users buy after getting on those sites through DuckDuckGo the company collects a small commission.Īs contextual data (like location or keyword search) is collected to serve ads, it is thrown on the fly.Īs you can imagine, this business model might be highly inefficient as it makes it hard for DDG to build so-called “data moats” or data network effects ( network effects on the tool as it scales because it gains more and more data from existing users so that it can refine further its results for future users).
Advertising is shown based on the keywords typed into the search box. Affiliate revenues come from Amazon and eBay affiliate programs. One supercharged app, multiple types of privacy protection: Private Search, Web and App Protection, Email Protection, & more. Home PageĭuckDuckGo makes money in two simple ways: Advertising and Affiliate Marketing.
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